How we improved our canonical URLs in two days

What channels are you using to distribute your content and why? Google is one of these forerunners of mobile technology, and they're one of the biggest influencers of this steep rising trend in mobile use. The reason I switched to a stand up desk was, simply, to find a reprieve …

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Useful tips from experts in page impressions

If this title doesn't contain the keyword or phrase (perhaps it's just the company's brand name), it's good news because it's a strong indication that the site is not properly optimised. A media strategy involves analyzing and choosing media for an advertising and marketing campaign. When it comes to aerial …

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Create content about local search

Alternatively, you could work with a link building agency to make sure you're building natural links for SEO as efficiently as possible. By tracking your progress and where you stand, you'll have a more clear idea about what steps to take further, to enhance your progress rate and to rank …

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Are search volumes affected by anchor text

Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text). I suggest you read the bonus article, from an earlier edition of this article, posted at www. If you want search engines to be a consistent …

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Using 301 Redirects

In order to increase website traffic, improve search engine rank, or build customer loyalty, you need to incorporate all the elements of a solid inbound marketing campaign. It combines an SEO friendly website, with a plan to bring your audience to your content. Thinking of getting hair extensions? Lucy Hall …

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Competitive analysis to best understand broken links

However, in 2016, after almost a quarter of a century, it closed down, and sadly, Eric Ward, the owner (it was essentially a one-man show), died the next year. Or maybe you link site A to B, B to C, C to D, and D to A. Help improve your …

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How to deal with page rank

As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. Varying the length of your content can help your content strategy, but be sure to focus on these sub-types …

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Can the canonical tag can hurt your search engine rankings?

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content …

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Action Plan

Then choose and test it accordingly. I always recommend that you test out anything you read online yourself before validating it as a good idea. Imagine waking up on Christmas day and seeing playground swings in your back garden? Adding Lincolnshire Direct target keyword to a URL helps to improve …

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Why most people will never be great at backlinks

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Only Google engineers know the secret google recipe! Google answers your …

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How to reinvent inbound links without looking like an amateur

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Numerous self-called experts are out there …

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This is not a numbers game

Technical SEO can seem daunting. Be honest with yourself; if you spare their feelings, remember that the general public won't always be as kind. I understand that bespoke laser eye surgery can provide excellent results. 80% PNS traffic to a website begins with a search query and 60% of clicks …

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Leads are the lifeblood of a business

How often do the users of the site share posts on their personal social media profiles? Spammy links like leaving your link on blog comments, purchasing links, and private blog network (PBN) won't give you long-term results. The evidence shows that people who are least active have more pain without …

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What can you do about search queries right now?

This data from pay-per-click advertisements will be useful in finding out search keywords, user preferences, and other helpful information. For instance, a blog post providing special tips for this summer may be attractive at the moment, but it will not matter several months from now. Get unique gifts for men …

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Digital experiments: Channel testing and link exchange

Search marketing provides intrusion value. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Getting around the UK to such wonderful locations as Cotswolds is so pleasing to the soul. Reason …

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Adopt a monetisation first approach before putting efforts into CTR

The PageRank (or PR) is Google's measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. Google's preferred option for mobile friendliness is responsive design, although you can opt for dynamic serving or …

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Cracking the widgets code

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Google ranking factors can be affected by rankings

But it all begins with a well-designed, fully optimized website. Similarly, but to a much lesser extent, the loading speed of your web pages can serve as a ranking signal: For the most part, direct ranking signals are adequately published, and because the majority of them can be executed intentionally …

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Beginner's guide to reporting

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? Evergreen content is always good, but what about your news articles? Does the act of storytelling in business really add value? The Intersol of web traffic is driven by the major …

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Mobile-First Indexing: Fix issues around scraping

Remember, earning rankings in Google is only part of the equation-you also have to persuade your new viewers to actually click through. It shouldn't come as a surprise that user experience directly affects the users' willingness to engage with your site. The finest pashmina have been worn by the royalty …

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The latest trends in landing pages

Ad design must be adapted to every size screen also facilitates search engine optimization programs as well as the so that each fits comfortably on the device. The traffic that comes from engines like google is steady and doesn?t vanish in a day, in case you have an online …

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Boost site speed and utilise social media

This phenomenon has been observed and debated for several months, sometimes called the result of "link echoes" or "link ghosts." Why is this phenomenon occurring?Of course, Google wisely keeps most of its secrets under lock-and-key, but there are several theories that plausibly explain the mechanisms behind this effect. Another …

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