Ridiculous rules about backlinks

FIGURE 10-3: Clicking on a recipe results in Bing displaying more detail about the recipe and a link to the original web article. You can showcase these brands on an "author" or "team" page, but the real benefit is having these personal brands develop your articles. By working with a …

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Aligning your goals in relation to text links

Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important:technical, on-page and off-page. They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs. Regardless, the consensus now appears to be that citations are declining …

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The reason everyone loves social media

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Cognitive understanding of the product comes after the purchase. You need …

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